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Salesforce Certified Marketing Cloud Consultant certification is a popular certification program that validates a professional's knowledge and expertise in the field of marketing cloud. To acquire this certification, aspirants have to pass the Salesforce CRT-550 exam. CRT-550 exam is designed to test the candidate's skills, knowledge, and experience in various domains such as email marketing, mobile marketing, digital advertising, and social media marketing.

Salesforce CRT-550 Exam consists of 60 multiple-choice questions, and candidates have 105 minutes to complete the exam. CRT-550 exam is administered online and can be taken from anywhere in the world. The passing score for the exam is 68%, and candidates can retake the exam if they fail to achieve the passing score.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q53-Q58):

NEW QUESTION # 53
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Web Analytics Connector
B. Audience Studio
C. Data Studio
D. Google Analytics 360

Answer: D

Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. References: https://help.salesforce.com/s
/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5

NEW QUESTION # 54
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

A. Contact ID
B. External ID
C. Individual ID
D. CampaignMember ID

Answer: A

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Contact ID.
* When sending from Salesforce CRM using Marketing Cloud Connect and a Report, the Contact ID (or Lead ID if working with leads) must be included.
* Marketing Cloud Connect uses the Contact ID as the unique identifier to associate the subscriber with the correct record in Salesforce.
* Without the Contact ID, Marketing Cloud cannot perform the send correctly.
# Why others are wrong:
* A: Individual ID is related to Salesforce's Individual Object for GDPR compliance, not standard send flows.
* C: CampaignMember ID is used in Campaign context, not for newsletter signup or basic contact sends.
* D: External ID is a custom field - not required or recognized by the Send Flow.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Marketing Cloud Connect Send from Salesforce:
"When sending using a Report from Salesforce CRM to Marketing Cloud, include the Contact ID or Lead ID in the report. Marketing Cloud uses this ID to map the subscriber and ensure accurate sending." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_from_salesforce_reports.htm)

NEW QUESTION # 55
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

A. Data Extension Entry Source in Journey Builder with a filter
B. Relational data extensions with primary keys to match subscribers with their data
C. Lst model and Groups in Single Send Journeys
D. Attribute group in Contact Builder for segmentation

Answer: C

NEW QUESTION # 56
After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Report is saved Standard Salesforce folder.
B. Required profile attributes are property mapped.
C. Email Address column is included in the report used for sending
D. Sendable data extension is saved in the Salesforce Data Extension folder.

Answer: B

Explanation:
To troubleshoot why tracking details from Email Studio initiated sends are not being sent back to Sales Cloud, Northern Trail Outfitters should verify that required profile attributes are properly mapped. Required profile attributes are attributes that are needed for Marketing Cloud Connect to function properly and sync data between Marketing Cloud and Sales Cloud. These attributes include Email Address, Subscriber Key, First Name, Last Name, and Full Name. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5

NEW QUESTION # 57
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Link the data extensions in an Attribute Group.
D. Create SQL Query Activities for the marketer to modify.

Answer: B

Explanation:
Since the marketer has little coding experience, creating Data Relationships (via Contact Builder) and enabling segmentation using Data Filters is the best approach. Data Filters are a marketer-friendly, drag-and- drop tool that allow segmentation without the need for SQL or scripting.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Filters
# "Data Filters allow non-technical users to segment data extensions using an intuitive interface without needing SQL or scripting knowledge." Source: Salesforce Help - Data Relationships in Contact Builder
# "Data Relationships connect Data Extensions and enable users to create filters based on joined data without writing code."
-

NEW QUESTION # 58
......

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Rick Boyd Rick Boyd

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